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All books  Fasion,Art , Commercial Art
 
Title:  Luxury Fashion Branding: Trends, Tactics, Techniques (Hardcover)
Binding:  Hardcover: 320 pages
Author:  Uche Okonkwo (Author)
Publisher: Palgrave Macmillan (July 10, 2007)
Language: English
ISBN-10: 0230521673
ISBN-13: 9780230521674

Product Dimensions: 
9.4 x 5.8 x 1.1 inches
Category(ies) :  Fasion,Art , Commercial Art
Shipping weights:  1.8 pounds
Price: RMB370.00
Reading level : 
BookDescription


Globalization and technological and communications advancement have made

fashion even more accessible--and have made the average fashion consumer

savvy, demanding, and restless. What does this mean for luxury fashion brands?

This is the first book that addresses the business of luxury fashion from a strategic

 viewpoint. It critically analyzes the essential aspects of the luxury fashion sector

from tracing the origins of luxury fashion to assessing its consumers, retailing

tactics, branding and marketing strategy, business modeling, and e-retail.

Presented in a clear language with pictorial illustrations, Luxury Fashion Branding

will make engaging reading for anyone who wishes to learn about the business of

 turning functional products into objects of desire.



Synosis


Publisher Comments


About the Author
Uche Okonkwo, author of Luxury Fashion Branding to come to Shanghai for some events in your bookshop. Okonkwo is a up and coming Luxury Brand Strategist based in Paris and run a brand consulting firm called Luxe E.t.c. www.luxe-etc.com , her Hollywood clients include Beyonce and the Beckham.

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