Do you struggle with innovation? The Innovation Maze makes innovation simple. It shows you four different routes through the wonderfully designed innovation maze to successful new business cases for new products or services. This book is your guide on HOW to solve the innovation maze.
When you innovate and generate great ideas for new products or services, you are faced with so many pitfalls. A lot of people experience innovation as a maze and get lost on the way. The fuzzy front end of innovation causes many projects to have a false start. Eighty percent of all innovation projects never even reach the market.
This book is your guide on HOW to solve the innovation maze. It shows you four different routes through the wonderfully designed innovation maze to successful new business cases for new products or services:
1. I have an idea; now what?
2. I discovered a new technology; now what?
3. I identified a relevant unsolved problem; now what?
4. I face a business challenge; now what?
For each of the four innovation routes you will get practical and visual checklists to answer vital questions like: How do I know there’s a need for it? How do I know it is technologically do-able? How do I know I can realize a profit? You will end up with a great format for a successful new business case for your innovative ideas.
It’s written for start-ups, entrepreneurs, managers and consultants.
Gijs van Wulfen is the author of innovation bestseller The Innovation Expedition and is one of LinkedIn’s first Influencers. He ranks in the top 10 of the International Top 40 Innovation Bloggers.
"This is a breakthrough book. I can't recommend it enough!"
-Rowan Gibson, Innovation thought leader and bestselling author.
"Though all roads may lead to Rome, innovators know that only a few tracks lead to innovation success! Gijs van Wulfen lights up our way with 4 practical routes"
-Nicolas Bry, Innovation Senior Vice-President at Orange Vallée – Orange.
"Innovation isn’t always easy! There are many obstacles that need to be overcome. Gijs van Wulfen guides you through the innovation maze."
-Iain Bitran, Executive Director, ISPIM - International Society for Professional Innovation Management.
About the Author
Gijs van Wulfen (1960, based in The Netherlands) is a recognised authority and worldwide keynote speaker on innovation. He was chosen as one of the first LinkedIn Influencers and over 270,000 people across the globe are following his notably engaging, prolific, and insightful posts. In 2014 Gijs came sixth in the international Top 40 Innovation Bloggers. Gijs furthermore founded the FORTH innovation method, which provides structure to the chaotic start of innovation while still fostering creative thinking.
Gijs is the author of the recent innovation bestseller, The Innovation Expedition, published in English (2013), Russian (2014), Turkish (2014), Dutch (2014), Chinese (2015), and Japanese (2015). More than 25,000 books have been sold, making it one of Amazons’ top ten bestselling innovation books of recent years.